The Design of Everyday Things (Paperback) Donald. A Norman
Impression Books Online

The Design of Everyday Things (Paperback) Donald. A Norman

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First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.